Power
Up
Eric Schechter, president of Great American Events
Corp. in Scottsdale, Arizona, says his 20-employee
promotions and marketing company would be hard-pressed
to put on its annual conference without computers to
prepare materials and manage registration lists. "In
fact," says Schechter, "we couldn't do it without
technology. If the network goes down, we're in trouble."
Despite using e-mail for only a little more than a
year, Wesman already sees it as indispensable. "My
business wouldn't run without e-mail and Internet
access," she says. "All our clients want to e-mail us."
Technology helps small businesses compete on a more
level playing field with bigger businesses and
eventually become big businesses themselves, according
to Russ Finney, an IT professional who reports on
business technology for New York City Internet directory
service The Mining Company. "If you want to move from a
25-person operation to a 100-person operation and then a
500-person operation," says Finney, "having that
technological backbone is [imperative]."
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