The AITPower! (with "chip head" and new logo) will be adertised in one or more national publications. The intended target audience is a broad spectrum of information technology professionals ranging from CIO's, managers, project leads, analysts, programmers, and vendors. The goal is to reach people who have never heard of AITP or to change (improve) their image of AITP as a leading edge IT professional association. Research will be conducted to select the best publications comparing circulation, demographics, readship, and cost.

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